Columbus Crew SC: A History of Logos and Branding
The Early Years
The Columbus Crew were founded in 1994 as one of the ten charter members of Major League Soccer (MLS). Their original logo featured a soccer ball with the team name and a stylized "C" inside a circle. In 1996, the team changed its logo to a more traditional crest shape, with a blue and gold color scheme and a soccer ball in the center.
In 2004, the Crew unveiled a new logo that incorporated the team's new nickname, "The Black & Gold." The logo featured a black and gold shield with a soccer ball in the center and the team name arched above.
The Rebrand of 2015
In 2015, the Crew underwent a major rebrand, which included a new name, logo, and crest. The team changed its name to Columbus Crew SC, and adopted a new logo that featured a circular crest with a 96 (representing the year the team was founded) and a checkerboard pattern. The crest also included the team's new motto, "For Columbus.
The rebrand was met with mixed reactions from fans. Some fans praised the new look, while others criticized it for being too similar to the logos of other MLS teams. However, the rebrand was ultimately successful in helping the Crew to establish a new identity.
The Updated Crest of 2021
In May 2021, the Crew unveiled an updated version of their crest. The new crest retains the circular shape and 96, but features a more modern design. The checkerboard pattern has been removed, and the team name is now written in a bolder font. The new crest also includes a subtle nod to the team's history, with the "C" from the original logo incorporated into the design.
The updated crest has been well-received by fans. It is a modern and stylish design that reflects the team's history and tradition. The crest is also a symbol of the Crew's ambition to become one of the top teams in MLS.
Conclusion
The Columbus Crew have had a number of different logos and crests over the years. Each logo has reflected the team's identity at the time, and the updated crest of 2021 is a symbol of the Crew's ambition to become one of the top teams in MLS.
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